CLIENT STORY
WiTricity,
EV Wireless Charging
WiTricity’s patented EV wireless charging technology revolutionized the EV driver experience by eliminating the hassle of plugging in.
Situation
Brand Problem
WiTricity’s brand and communications lacked the magical benefit of its technology.
Reimagine every aspect of the WiTricity brand, developing a cohesive brand story, graphics, and sales content to emphasize its benefit to prospective customers in time for launch at the EV industry’s annual conference a few months away.
Approach
Outcome
WiTricity’s dramatic presence turned heads at the EV conference, attracting inquiries for more information and establishing it as an advantageous marketing partner for EV manufacturers.
The WiTricity Brand Kit
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Brand Playbook
Social Handbook
Ebook & Whitepaper Guide & Templates
LinkedIn Ad Guide
Email Signature & Guide
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Competitive Assessment
Elevator Pitch & Boilerplate
Messaging, RTBs & Hashtags
Verticals
Audience & EV Buyer Profiles
Brand Personality – Voice & Tone
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Logo & Usage
Color Palette
Typography
Iconography
Infographics
UI Buttons
Sales Presentation
Whitepaper
Convention Center
Trade Show
Verticalized Trade Publication Ads
Animated & Static Display Ads
Lifestyle, Product, Tech, Automotive & Employee Imagery
Website
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Profile Bio & Cover Images
Content Themes
Channels & Cadence
Post Templates & Animation Guide
Hashtags & Emojis
Engagement Tips
Landscape Assessment
“I’ve had the pleasure to work with Coffey both when she was at Prophet and now with Coffey Brand Development. The creative deliverables are fantastic. I learn something on every project.”
Amy Barzdukas,
Chief Marketing Officer, WiTricity
