464 Ranch Community
CLIENT STORY
Balcones Land Co. is an ethical and sustainable Texas land development company that acquires and beautifies rural ranch land. 464 Ranch, a 464-acre former trophy hunting ranch was Balcones’ first community development to come to market.
Situation
Balcones needed to elevate its company values while amplifying the property’s unique beauty and benefits for landowners to stand out in the highly competitive Texas Hill Country market.
Brand Problem
A new corporate brand narrative captured the essence of a forgotten American Dream — owning land. A sophisticated, modern brand expression and community experience was launched across all marketing communications to promote the exclusive 464 Ranch community.
Approach
Outcome
464 Ranch’s strategic communications have launched in prep for the community’s grand opening just a few months away. A few lots have already been sold, and many are in serious consideration by first and second-home buyers.
The 464 Ranch Brand Kit
-
Balcones Brand Positioning, Ethos, Pillars, Personality & Boiler Plate
Founder Origin Stories
Brand Narrative (shown)
-
Brand Messaging
Color Palette
Typography
Iconography
Topographic Design Mnemonic
Map Illustration
-
Website & Interactive Lot Map Integration
Outdoor & Community Signage
Social Posts & Paid Display
Print & Web Display Advertising
Brochure
Email Newsletter
Website
Visit 464ranch.com
Social
Follow along as the 464 Ranch brand comes to life at:
@464Ranch
Email Newsletter
Signage & Brochure
“Coffey did an incredible job helping better define and elevate our brand. Megan has a unique ability to translate the company’s ideas, goals & values in a way that is easy to understand and naturally speaks to your target market. As a land developer, we’ve even had prospective buyers voice confidence that our finished project will be high quality because the branding is so well done.
Beyond the work, Megan is extremely detail-oriented, organized, and timely with deliverables – she has become a valuable member of our team. She continues to impress us with her work.”
Chris Horne,
Managing Partner, Balcones Land Co.
