In 1973, several brands you’d recognize today were born, including Bain & Company, FedEx, Golden Corral, Michael’s Craft Store, Patagonia, RE/MAX, and Stove Top Stuffing.

Fifty years later, a few of these brands took the time and brand storytelling opportunity to celebrate their Golden Jubilee. Kudos to Patagonia and FedEx. Cheers to “What’s Next” for these two brands.

Patagonia

What’s next is unstoppable.

“If you want to go fast, you go it alone; if you want to go far, you do it together.”

Beautiful storytelling paired with a dedicated landing page experience — just what you’d expect from a thoughtful brand like Patagonia.

“For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritize purpose over profit, collaboration over competition, and protect this wondrous planet, our only home. What’s next is unstoppable.”

FedEx

Driving what’s next.

In 2019, FedEx began a journey to positively impact 50 million people by their 50th birthday. They shared their mission and 5-year journey through a dedicated landing page experience, rich with stories and videos that honored the people that made their goal possible.

Note: Coffey Brand Development did not develop the brand stories featured for Patagonia and FedEx. We congratulate the brand and agency teams who helped deliver these defining brand moments.