CLIENT STORY
Integrative Fitness & Health Coaching
For women in their 40s/50s, the pressure of performing in their careers and caring for their families while trying to care for themselves can be very intimidating.
Situation
So much of what women face in fitness media is hardcore and sexy. It gives the wrong message. It’s not sustainable. It’s not healthy.
Brand Problem
Getting the right message out meant connecting founder Cassie Mason’s compassionate approach to health and fitness to a new brand — strategy through launch.
Approach
Outcome
A decade after founding a successful personal training business, Cassie Mason’s brand now reflects her mission to help reach women — Where They Are.
Where You Are Fitness Brand Kit
-
Brand Positioning
Brand Pillars
Brand Personality
“Coffey built my fitness brand, but most importantly, Coffey reignited my passion and purpose to help high-performing women manage a happy, healthy lifestyle. Coffey asked all the right questions and was a step ahead in bringing each idea to fruition uniquely and meaningfully. In a crowded fitness industry, Coffey created ways for my brand to stand out and attract the exact clients I seek to reach.”
Cassie Mason,
Founder, Where You Are Fitness
Website
Featured Articles
